THE FUTURE IS SOUND LAUNCHES IMMERSIVE MUSIC INCUBATOR & LABEL
Article published on 2nd April 2025 REIMAGINING LONDON’S CULTURAL FUTURE THROUGH SOUND
THE FUTURE IS SOUND IS SPEARHEADING A NEW CULTURAL MOVEMENT THAT POSITIONS LONDON AS A MAJOR PLAYER IN THE DEVELOPMENT OF A NEW WAVE OF MUSIC ARTISTS.
LONDON is undergoing a cultural shift. Once celebrated as a global capital of music and nightlife, the city—like many others—has faced disruption in recent years: from the closure of iconic venues to seismic changes in how audiences engage with music. But where some see decline THE FUTURE IS SOUND (FutureSound) sees opportunity—a new frontier waiting to be shaped.
A HISTORY OF PUSHING BOUNDARIES
Led by Founder JIMMY KYRIACOU, FutureSound has established itself as a launchpad for boundary-pushing music performances, spotlighting visionary artists (both emerging & established) at iconic London venues including ALEXANDRA PALACE, THE BARBICAN, and EARTH.
Recent 2024 highlights include COSMO SHELDRAKE’s nature-infused Barbican performance, ROBOT KOCH’s immersive collaboration with KATE FLEUR YOUNG at Alexandra Palace and pianist & composer BELLE CHEN opening THE FUTURE IS SOUND’s fifth anniversary special event.
THE FUTURE OF MUSIC IS IMMERSIVE
FutureSound’s journey into spatial sound began in 2022, marking the start of its mission to champion this groundbreaking technology & forging an ongoing partnership with professional sound system manufacturer L-ACOUSTICS for A ONE-OF-A-KIND IMMERSIVE EVENT DEDICATED TO SPATIAL SOUND at the groundbreaking EARTH THEATRE in London. This commitment to innovation and immersive storytelling has remained central to FutureSound’s DNA.
A WORLD-CLASS MUSIC INCUBATOR & LIVE-FIRST LABEL
At the heart of this mission is the launch of a first-of-its-kind artist incubator and live-first record label dedicated to immersive and spatial music. FTRSND IMMERSIVE is built on a live-first ethos & is flipping the traditional model: LIVE PERFORMANCE COMES FIRST, DIGITAL DISTRIBUTION SECOND (in formats like Dolby Atmos and beyond).
‘We’re not just building a label - We’re creating a new ecosystem — a place where original artists are supported to shape the future of live, immersive music experiences’
- Jimmy Kyriacou :: FutureSound
POLYGON LIVE LONDON
FutureSound’s commitment to supporting and elevating emerging talent was further solidified through its partnership with POLYGON PRODUCTIONS for the POLYGON LIVE LAUNCH PAD with the winning artist set to perform in 360º spatial audio at POLYGON LIVE LDN on 2nd May 2025. This will be the largest outdoor spatial audio festival the UK has ever seen, featuring artists like Jon Hopkins, Max Cooper, Kiasmos + many more..
THIS PIONEERING INITIATIVE LED BY POLYGON PROVIDES EMERGING ARTISTS WITH A CUTTING-EDGE SPATIAL SOUND PLATFORM AND ALSO FURTHER REINFORCES FUTURESOUND’S ROLE AS A CULTURAL ACCELERATOR FOR THE NEXT GENERATION.
A STRATEGIC PARTNERSHIP WITH UCL
To help bring this vision to life - FutureSound has also joined forces with UNIVERSITY COLLEGE LONDON (UCL) a global leader in creative research and innovation.
FutureSound’s exclusive ‘music artist-only’ launch event will take place at UCL in May 2025 (FULL DETAILS TO BE ANNOUNCED SOON) creating space for dialogue between artists, technologists and cultural leaders — and reaffirming the university’s commitment to shaping the future of the music industry at the intersection of sound, science, and society.
POSITIONING LONDON AT THE HEART OF GLOBAL SOUND INNOVATION
From club closures to shifts in nightlife culture, London’s creative scene has endured seismic change — but THE FUTURE IS SOUND believes that change is the signal, not the noise.
Through this new incubator and live-first label, FutureSound wants to reclaim the city’s status as a global music pioneer, fostering a new generation of artists who are ready to explore what’s next.
This is a call to all visionaries, technologists, artists and audiences: the future of music will not be streamed first — it will be felt first, live and immersive.
FOR ANY MEDIA OR PR ENQUIRIES PLEASE CONTACT : media@futuresound.io